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Try using a logo or company name - or use a picture of your employees, but avoid stock photos.įor background photos, it is usually better to choose something discreet. You need the LinkedIn cover image size and meaning to represent your company at its best. Here, it is better to be strict and neat rather than too friendly or cartoon-ish. Unlike personal photos and pages, LinkedIn business profiles are governed by slightly different rules.
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We’ll show you how to choose the right images for different purposes. In this material, we will talk about LinkedIn’s image dimensions and sizes. If a picture has a different aspect ratio than the recommended one, it may be cropped in an unfortunate place.
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Photos larger in size can be compressed by software and look worse than the original.

It is essential to consider social media pictures’ guidelines and LinkedIn image post sizes images smaller than the recommended size are stretched and become fuzzy. Even though LinkedIn is geared towards professionals, it is still a social network – and any social network user pays attention to profile pictures, page cover photos, and advertising banners. Your banner is prime LinkedIn real estate.LinkedIn allows you to find and make business contacts: employers can discover job candidates, and job seekers can find their dream job. It’s easy to accidentally pass hours playing around with templates, colors, and designs to create your banner image.ĭon’t overdo it – including your business logo, contact details, and minimal extra details will ensure the important information is there, without overwhelming your profile.Īlignment is also important – your profile picture will land on the left of the banner.Ĭreating your own on brand, a stand-out LinkedIn banner will make your profile look more attractive and more professional. That way, if potential clients want to get in touch they can do so without hassle. Your LinkedIn profile banner image is the perfect place to let people know how to contact you, whom you help and what results you can help them achieve. Think of your profile banner as a company billboard.Ģ.
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Remember, LinkedIn is a professional networking site. For instance, a photo of kittens might be cute, but if it has nothing to do with your financial consulting business, why include it?

It doesn’t make much sense to include an image on your profile that is totally unrelated to your brand and what you do. Here are some things to keep in mind when creating your banner:
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TOP TIP: William Arruda, in his Forbes article, has a list of additional websites that will help with making banners.Įach of these websites has great free options you can use, and some even have canvases pre-set to LinkedIn banner dimensions to make the job easier. To create your own customised banner, there are several free online programs you can use: If you already have a background photo, then hover over it and click Edit Background. Go to your Profile > Edit Profile and click on Add a background photo. LinkedIn provides users with a number of options for standard-use banners, however, you will have more impact if you create one of your own that is meaningful to your clients and target audience. As Napoleon Bonaparte said, "a picture is worth a thousand words." LinkedIn is limited with its formatting so this is your opportunity to stand out with visual impact. In fact, LinkedIn profiles with graphics have 11 times more chance of getting viewed than those that don’t. It’s located across the top of your page and is the prime LinkedIn real estate. By now, most people know all about the importance of your LinkedIn profile picture.īut are you utilising the banner picture on your LinkedIn profile?
